For more than 30 years, we aim to continually work and partner with affiliates to deliver the best services in the Premium Health & Beauty industry. We have chosen to give our years of expertise to provide our partners with the best services to showcase and build their brands in this region.

We, at Madi International Group, a renowned beauty and cosmetics powerhouse founded in 1991, are committed to achieving our vision alongside our partners by providing the best local and international beauty brands to deliver exemplary service to beauty enthusiasts in the region.

Madi International has evolved and developed its expertise across the region, successfully operating in the United Arab Emirates, the Kingdom of Saudi Arabia, Qatar, Oman, Bahrain & Lebanon. Madi International is focused on combining beauty and digitalization to enhance and transform customer experience at every touchpoint.

Mr.Mohamed Madi



Motivating and empowering thousands of women and men with confidence and trust in themselves and with others for many years to come.

Advocating beauty has been our only vocation for over 29 years. We aim at educating and supporting thousands of women and men, to feel good about themselves and aspire them to reach the persona they want to be.


To be the leading partner for Premium Professional, Health & Beauty businesses in the Middle East.


To provide a unique customer experience at every touchpoint by blending our passion and innovation along with our international expertise in Trade, Marketing, Education & Training services.

What Drives us?
We are motivated and driven by the urge to offer a unique experience and a distinctive vision to experts around the world. We will continue to play our part in making the world more beautiful and working hard to maintain the leading position for professional beauty & health space.

Our Culture
We shape our corporate culture with an open and transparent attitude, and we drive it through encouraging staff ideas, empowering management, promoting responsibility and creativity, and always rewarding excellence.

What makes us unique?
Madi International Group is driven by creativity, innovation, and education within many sectors on the levels of professionals that have been the main key focus throughout the years. Our obsession with unparalleled quality, integrity, sincerity, and efficacy reflects in the curation of our brands for the region. We, as a group, aim many all shapes and sizes. What drives us to success today is our mission to have a unique experience and vision and be the leading partner for professional beauty & health, catering to two valuable sectors in terms of responsibility and sustainability. We will continue to play our part in a more beautiful world.

Our Commitment & Values

Our core values are embedded in the pillars of trust, respect, teamwork, commitment, creativity, and innovation, of which we firmly believe in and continuously promote. We will always operate with our partners based on true collaboration and with our staff based on intellectual integrity.


As a responsible company that values quality and reliability, our purpose is to introduce innovations in the market. Our top premium brands provide the highest level of efficacy and safety, which gives a sense of pride for our partners. We offer a wide range of premium professional health & beauty products to salons, spas, pharmacies, department stores, and medical aesthetic clinics in the region. We cater to more than 10,000+ customers in different trade channels. We stay up to date by observing the latest trends within the industry, and continuously stay connected with top professionals and opinion shapers. Our goal is to strengthen our existing partnerships and build new strategic ones. We are, therefore, always on the look of partnership opportunities with local and international beauty brands so that we can continue to offer even more extensive product choices to the consumer and cover the market gaps.

Our Strength

Our 30+ years' mission and experience revolve around serving GCC professionals in the beauty industry in addition to our consumer-centric approach; by always observing trends within the professional beauty segment, personal care, and consumer preferences. It is essential to stay connected with top professionals in our industry, which leads to understanding and evolving our salon partners, our consumers, and products to offer customized solutions for the region, introducing knowledge, focusing on consumer and partner needs, making it our main key strength.


Madi International believes in giving back to the society & environment. It is our mission to integrate CSR in our business practices and pursue our partnership with local NGOs.

Education & Training

Madi International Group focuses on developing and providing world-class education and training through our academies and education centers across the region. We intend to carry a capsule of unique beauty programs with utmost professionalism and expertise through an unparalleled system of training. We offer a comprehensive module, designed to meet the required standard of delivering professional expertise, ensuring that we help our partners to keep them updated with the latest trends and achieve better results for their customers.